EVO CEO John Norman



“I have seen with my own eyes, so many talented and dedicated professional athletes that just cannot afford to compete in the sport they love. The current system of athlete development is broken. Becoming a champion should be based on the most-talented, not the best-funded. EVO is going to level the playing field and create a new and fun way for fans to enjoy their favorite sport. EVO is going to be a game changer!”

  • Globally renowned exhibition industry veteran who’s built, and sold, three major companies which produced scores of international blockbusters seen by over 30-million visitors

Notable exhibitions:

      • King Tut and the Golden Age of the Pharaohs
      • Titanic: The Exhibition
      • Diana, A Celebration. Award-winning exhibition celebrating the life of Princess Diana
  • John also manages his son Ryan Norman’s open-wheel racing career
    • 2017-2019, Ryan raced in the Indy Lights Series under Andretti Autosport



“I love sports and I love people. I’m so privileged to combine those two loves here at EVO, where creating sports champions is both a business and a passion.”

  • Collins is a business veteran with over 30 years of executive level marketing, management and business development experience across the sports and entertainment industry including stints with IMG, The Franklin Institute, Live Nation, Radio City Music Hall and Comcast-Spectacor



The EVO platform helps keep the most talented athletes in competition, which means a greater competitive level, and more exciting athletic performances. Additionally, EVO allows fans an amazing way to get involved in the development of an athlete’s career. What more could a fan want—high levels of competition, and the ability to support that growth?! EVO is a huge game-changer for how future champions are developed.”

  • An accomplished visionary with two decades of entertainment and hospitality leadership experience—supporting such events as the last three Super Bowls, the CMA Music Fest, and the Global Citizen Festival
EVO EVP Greg Costello



EVO is the answer for how to compete in today’s individual sport landscape. EVO enables the athletes to compete at the highest levels, and allows the fan to engage in a unique and exclusive way only offered by EVO.”

  • A key-figure in the Las Vegas luxury nightlife scene for more than a decade, and an executive at SBE Entertainment Group—one of the largest international hospitality companies in the world.
EVP EVO Combat Kevin Barry



“We are putting a team behind every single athlete. We are going to give them every opportunity to develop with the best resources, the best coaching & giving them the best opportunities to be the best they can be.”

  • Silver medalist in the 1984 Summer Olympics in Los Angeles
  • Bronze medal at the 1982 Brisbane Commonwealth Games for Light Heavyweight
  • 1st boxer in 56 years to win a medal at the Olympic Games for New Zealand
  • Trainer for Joseph Parker—WBO heavyweight champion 2016-2018
  • Managed NZ heavyweight David Tua from 1992–2003
    • Tua won bronze at the 1992 Summer Olympics
    • Tua ended his career 52-5, with 43 knockouts (16 in first round)
  • Trained Robbie Peden to win the 2005 IBF super featherweight title
EVP EVO Racing Jay Howard



“EVO is good for everyone, I am pumped to be a major player and cannot wait to start watching these drivers flourish in this amazing system!”

  • A seasoned British professional racing driver and entrepreneur
  • 2005 USF 2000 Champion
  • 2006 Indy Lights champion
  • 3 Indianapolis 500 starts
  • In 2012, Howard founded Jay Howard’s Motorsports Driver Development
    • JHDD obtained their highest finish when rookie driver Braden Eves finished second at Indianapolis Motor Speedway, after only one day in the car
  • MTV handpicked Howard to serve as a driving coach for the network as part of a special promotion in their primetime lineup